Does Starbucks Stand a Chance in Italy? – Eater

Does Starbucks Stand a Chance in Italy?
Starbucks’s green signage is already ubiquitous in almost every city in the world so it came as a bit of a shock when the coffee mega-chain announced its move into Italy, a country that holds a central place in the chain’s origin story, earlier this week.
Mamma Mia! As Starbucks Looms, Italians Warm to US-Style CoffeeWall Street Journal
Starbucks Is Coming to Italy — But Success Could Be a Tall OrderVICE News
Six Challenges Starbucks Must Address To Succeed In ItalyForbes
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Source: italy – Google News

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