Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee – WIRED


WIRED
Why Starbucks Will Win Over Italy: It Doesn’t Really Sell Coffee
WIRED
The news that Starbucks is set to invade Italy in 2017 has left an equal measure of horrified Italians and bemused commentators in its wake. Opening a branch in Milan early next year, the Seattle multinational will apparently attempt the impossible and
Arrival of Starbucks may have its perks, say Italy’s coffee traditionalistsThe Guardian
Mamma Mia! As Starbucks Looms, Italians Warm to US-Style CoffeeWall Street Journal
Does Starbucks Stand a Chance in Italy?Eater
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